Why a Million People Are Lining Up in Front of You at Whole Foods

Ezezaguna 0 erantzun 2011/09/15 09:10

If the line at your local Whole Foods Market (NAS: WFM) is a little longer than usual over the next few days, don't blame it on a surge in popularity of soymilk or organic cherries. LivingSocial's national deal -- offering $20 worth of Whole Foods Market groceries for $10 -- was a hit Tuesday, selling out of its million vouchers several hours before the sale was slated to end. We'll never know if ugg cheap the deal would have topped the 1.3 million Amazon.com (NAS: AMZN) vouchers that it sold at a similar price break back in January, but it would have been ugg uk close if LivingSocial and Whole Foods hadn't capped the offer at a million ugg cheap coupons. Premium groceries aren't a niche that consumers typically expect with half-priced ugg sales offers. ugg Folks ugg boots who shop at Whole Foods Market or Fresh Market (NYS: TFM) know they will be paying up for choice edibles. This burberry deal seemed more about upping LivingSocial's prestige than traffic at Whole Foods' 308 stores, as I argued yesterday. I'm not feeling any differently now, even if I underestimated the initial demand. Regardless of how LivingSocial ugg store and Whole Foods are splitting the proceeds, the burberry bags social coupon website will now be able to show other upscale retailers that if even a classy outfit like Whole Foods Market can play along, why not them? It hasn't been an easy sell in the past, uggs largely because participating merchants are typically collecting about a quarter on the dollar for every voucher sold. Selling $20 worth of merchandise for uggs outlet $10 -- and then letting Groupon or LivingSocial uggs boots keep roughly half of the proceeds from the $10 vouchers -- is a hard sell for sellers of hard goods. Social coupons have an easier time swaying restaurant and spa operators who have healthier margins to play with. Whole Foods Market isn't the uggs outlet only established retailer to go this route. Groupon's aha moment came burberry sale last summer when it sold 441,000 $50 Gap (NYS: GPS) burberry outlet sale vouchers for $25 last summer. These are the deals that the media ultimately remembers, and not burberry handbags the 243 vouchers for a suburban Portland cantina that sold yesterday. Will a million folks burberry outlet heading to an organic ugg grocery superstore during ugg shoes the next three months be enough to give this once-hot investing ugg boots uk niche its mojo back? We'll see. Groupon called off its investor road show ugg online earlier this month, but a million deal seekers clicking the "buy" button at a smaller rival prove that there's still life here. If you ugg shoes want to follow the organic grocer to see how it fares ugg boot uk after this deal, a dd ugg tall Whole Foods Market to My Watchlist.
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